How Google Will Control The Phone Industry

With a new year upon us the Android fans are abuzz, screaming this will not be the year of the tiger but in fact the year of Android. Good before Christmas we had Motorola release the Motorola Droid Verizon’s flagship android phone that was marketed directly as an iPhone killer. But tech analyst around the world are going crazy trying to figure out where Google plans on going with Android, there cell phone operating system whos web users jumped 54% from November to December alone.

Google has been developing Android a cell phone operating system for different phone manufactures such as HTC and now Motorola for phones that are sold on different networks. What has tech analyst around the world going crazy is that it seems in the next few days Google is going to compete with these phone manufactures with there bear phone sold by them called the Google Nexus One. Rumor has it that this phone has been fully designed by Google and created by HTC. Rumor also has it that the phone will be first on T-mobile in the United states, and screenshots leaked on the Internet show that the phone may have to be purchased directly through Google online. This is an extremely different move for Google, who mostly creates and distributes software and not hardware.

If Google starts to sell an Android Phone from there own website, it could mean a major shift in there business model. Google currently, works like Microsoft does with the computer industry creating software and allowing companies to remove the rights and load the software on their computers they then sell. Google has not made the cell phones that run android, they have honest made the software. If Google starts making their own phones to run Android on it would seem they are shifting more to the business model of Apple. Apple for all there computers and their iPhone compose the software and the hardware and do the distributing. Google’s move toward this business strategy may be their next big disappear to move Android onto a level playing field with the iPhone.

The only problem is some see Google as screwing all the companies that they have previously gave rights to distribute Android on. One of the problems with Android on many different phones and carriers at the moment is that not all the carriers are staying up to date with the latest releases of the Android operating system and Google may ogle this has hurting the image of Android if you have three different software versions out in the public. Not only is it confusing but its a afflict for developers who are writing apps for the android system, if they need to worry about multiple Android systems out in the wild. They need to make sure there apps work on every version out in the wild or else loose possible users.

The other thing that make tech industry analyst go nuts over Android is all the random pieces of things related to Android which Google has but not has tied all together yet. For example Google long with Android also has Google Voice, and recently bought Gizmo5 a voip service. Google Voice currently works with android but is a totally different service which along with the purchase of Gizmo5 could possible turn into a Google carrier. How could google create there own carrier with their own phone, Google Voice and Gizmo5? Well instead of trying to take their own frequency which would be extremely expensive. They could create a wifi network by using Google Voice, and Gizmo5 as voip, creating a data only cell phone network in which calls are fueled by voip. No one knows what Google has up their sleeve but one can look at all the pieces they can play and try and predict how they use them.

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