How to Write On Hold Messages

Doing your own On Hold Messages? If so, there are some definite guidelines to follow that will help you get your message across.

This article contains a number of tips and tools that will help to guide you towards creating the type of material that you could promote on-hold.

According to Word-Voices.com, a professional messages on hold company and provider, the following key guidelines are important to keep in mind:

Key Guidelines

• You already have your callers attention. Unlike radio or television, where you need to make the caller listen, callers on-hold must listen.
• Avoid Rhetoric. eg. Did you know…? So why not…? Rhetoric is a device to attract attention which is not needed on-hold. Get to the point.
• Avoid Question and Answer. Where time is limited, get to the point.
• Avoid Hype. Repeatedly saying “we are the best” will only irritate the caller and waste listening time. Tell your callers why you are the best.
• Don’t assume that the caller has heard the previous message A caller can be put on hold at any point in the presentation. Sometimes it is better to replace references to “it”, “the service” or “this” etc with its full descriptive name.
• Read your message out loud. Just because it looks good on paper doesn’t mean that it will sound good.
• Remember you are speaking to your clients. Do not say something that you would not say directly to their face.

In general, your messages on hold should contain your organization name, the location of your business, the hours of your organization, and the web site address of your organization . And if you have extra phone numbers, after hour phone numbers, or fax numbers, these might be important to mention in the copy as well.

That information is very important to the success of your on hold messaging, but it isn’t always the most entertaining. That’s why it is extremely important to find innovative methods of imparting this type of basic information. You can do this through the use of non offensive humor, ear-catching phrases, attention grabbing vocabulary, or  through the use of talented voiceover actors, for example.

Other things to include in your On Hold Messages are product and services information and details – including new item updates, coming soon information, and related services. Also business history, awards and reputation, testimonials, quality programs, promotion details, upcoming events, holiday messages, and any details about changes in the way you run your business and from where you run your business.

Related Posts

• Why Use On Hold Messaging (0)
• How On Hold Messaging Saves Time (0)